TRADE THE
FUTURE.
LIVE AT
COACHELLA.
Kraken becomes the Official Crypto Hub of the MemeHouse Coachella Campus — embedded into the culture, the conversation, and the content of the most-watched house in the desert.
THE NUMBERS DON'T LIE
COACHELLA IS A
GLOBAL
CULTURAL PLATFORM
Coachella has evolved beyond a music festival into the world's most powerful cultural convergence — where music, fashion, creator culture, and digital finance collide in real time.
MemeHouse builds a coordinated live ecosystem that captures culture in real time — from arrivals and artist appearances to poolside conversations and late-night activations. Every moment is livestreamed, clipped, and distributed across TikTok, Twitch, X, and YouTube.
LIVESTREAM BEATS ADS. EVERY TIME.
Traditional Digital Ads
Influencer Static Post
MemeHouse Livestream
EVERY VISITOR BECOMES
A KRAKEN USER
Over 2,000 visitors per weekend — creators, tastemakers, and crypto-curious fans — each one immersed in the Kraken brand for hours, not seconds.
25,000,000 VIEWS
Conservative scenario. Based on 1 funded user per 12,500 views across 25M YouTube Shorts views. Actual results may vary.
GHOST HOUSE
Laguna Seca Estates, Coachella Valley — a private luxury compound built for culture.
Floating Kraken LED platform · OLED trading screens · Purple LED coping
WALK THROUGH GHOST
Explore every room, the pool, outdoor bar, and entertainment spaces in full 360° immersive detail.
THE KRAKEN
CRYPTO LOUNGE
MemeHouse transforms Ghost into The Kraken Crypto Lounge — a premium poolside creator hub where influencers, crypto leaders, and cultural tastemakers gather to connect, stream, and create content while discussing markets, culture, and the future of digital finance.
KRAKEN MARKET BAR
LED crypto price ticker wraps the bar. Creators check prices while ordering drinks. Live 'market check' segments throughout the day.
KRAKEN LIVE CAM
One dedicated livestream camera angle locked on the Kraken Lounge. Overlay graphic: 'Kraken Live.' Guaranteed brand presence on stream.
CRYPTO CREATOR CHALLENGE
Creators compete to predict crypto market movements. Kraken leaderboard displayed in the lounge. Live updates all weekend.
ALPHA LOUNGE
Private creator + crypto insider discussion space. Short livestream discussions about crypto culture, creator economy, and internet trends.
KRAKEN WALLET DROP
Random surprise giveaways throughout the weekend. Crypto wallet credits, NFT collectibles, festival perks. Viral reaction moments.
KRAKEN AFTER DARK
The headline nightlife moment of the house. Headline DJ set, creator guest appearances, livestream from DJ booth.
DAY TRADING
AT COACHELLA
A playful "Crypto Trading Desk" content zone inside Ghost. Creators sit at the desk with trading screens and LED tickers, filming the most meme-able content of the weekend.
FROM QR CODE
TO JACKPOT
Every moment is designed. Every touchpoint is Kraken. Here's what your guests actually experience — from the second they pull up to the gate to the moment they post their biggest win of the weekend.
Guests pull up to Ghost and scan their custom Kraken QR code — no clipboard, no guest list drama. The gate opens. A Kraken-branded golf cart is waiting. The driver hands them a cold drink and says: "Welcome to the Kraken House." The first post happens before they even get inside.
In their room: a custom Kraken x Ghost welcome kit. Festival sunglasses, a cold-pressed juice, a QR code to download the Kraken app — and a card that reads: "Your first $50 in crypto is on us." They're already in the ecosystem before they hit the pool.
Private dinner in the Ghost dining room. Kraken team at the table. Creators, crypto voices, and Coachella energy. The conversation is real — markets, memes, what's pumping. The Kraken logo glows on the wall. Someone starts a livestream. The table becomes content.
Kraken-branded golf carts roll the group to the pregame house. The livestream is already running. The first Kraken mention hits 40K concurrent viewers. The weekend has officially begun.
DESERT KICKOFF
Thursday night, before the rest of the world even arrives, The Scene comes alive. The desert air shifts. The sky fills with light. Kraken kicks off Coachella weekend with A-list talent, 200+ synchronized drones painting the night sky, and every creator in the compound filming every second of it.
Kraken holds full naming rights to the evening. The talent is A-list. The name drops when you say yes.
A name that commands a room. The kind of performance people talk about for years. Kept close until the deal is done.
The evening belongs to Kraken — the branding, the stream, the cultural moment. All of it.
200+ synchronized drones light up the desert sky, forming the Kraken logo overhead. Shot from every angle. Content that runs for weeks.
Every creator at The Scene goes live simultaneously. 100M+ combined followers watching the same moment unfold in real time.
A-list. The name is yours when you say yes.
The house wakes up slowly. Mobile coffee cart rolls through. Hair and makeup is set up poolside. Creators are already filming — morning routines, market updates, "good morning from the Kraken House" content. The day's first organic mentions start hitting.
The pool deck transforms. Poolside service, curated playlist, Kraken branding everywhere that matters — the bar, the umbrellas, the menus. A creator pulls up the Kraken app and shows their portfolio live. Someone asks "what's your best trade?" and the conversation runs for 20 minutes on stream.
This is the moment. The outdoor pavilion becomes a live crypto gambling experience — guests use real Kraken balances to place bets on price movements, spin-to-win on BTC/ETH outcomes, and compete in a live leaderboard. Winners get Kraken merch drops. The stream goes electric. Everyone wants to play. Everyone wants to watch.
Scheduled 30-minute windows where creators go live from the Kraken trading setup inside the house. Six monitors. Live charts. A Kraken team member on-call for talking points. The content is real, the energy is real, and the brand is front and center without feeling forced.
Kraken-branded sprinter vans. Creators post their "heading to Coachella" content from inside. The Kraken logo is in every frame. The house stays in the story even when they're not in it.
They come back from the festival and Ghost is still alive. The pool is lit. The bar is open. Someone fires up the trading desk and checks their portfolio. The crypto casino leaderboard is still running. The last post of the night is always from the Kraken House.
INVITED GUESTS
& CRYPTO VOICES
MAKE YOUR MOVE
Two ways to own the conversation at Coachella. Both built to generate $3M–$4M+ in media value.
Includes all Activation Sponsor deliverables, plus:
MemeHouse provides end-to-end execution — full creative direction, broadcast-grade livestream production, talent sourcing, on-site operations, and post-event reporting.
KRAKEN.
GHOST.
COACHELLA.
Don't advertise at Coachella. Become Coachella.